History company

Belkanton was the first and basic company. It was founded in 1994 and engaged in wholesale of office supplies in Belarus. In 1999, Belkanton opened its first office in Mogilev, whereafter intensive development of the regional network began. Since 2001, Belkanton has been an exclusive distributor of the Kangaro trademark in Russia; and in 2003, it became an exclusive distributor of the Pentel and Kangaro trademarks in Ukraine.

Today, Belkanton Group, being the largest distributor of stationery and office supplies in Belarus, offers more than 70 trademarks (with more than 20 on an exclusive basis) and supplies wholesale establishments throughout the territory of Belarus. As the company was developing, the work with retailers was separated into an independent business line, which is now represented by Smarton.

The desire to show the end users the benefits of the products proposed, search for a new customer service standard, and commitment to fully satisfy the growing demand for comprehensive service of offices led to creation of a corporate sales line and establishment of Officeton.

Nowadays, Officeton is a leading operator of the corporate market of office supplies in Belarus. It provides comprehensive service of offices, setting the highest service standard in the Republic of Belarus.

In 2003, Logoton was created to fully meet the needs of advertising agencies and corporate clients, which is engaged in application of logos on promotional products and provision of printing services.

Since the opening of the representative office in Moscow in 2001, the company’s foreign network began to develop: representative offices opened in Kiev in 2003 and in Vilnius in 2008.

In 2011, Belkanton Group launched the online project ProTennis.by.

In 2014, OfficeMama, an online shop for office supplies for children, was opened.

In 2016, Cleanton engaged in selling products for quality cleaning and chores was opened.

In 2017, OfficeLife business magazine was issued for the first time together with the launch of the OfficeLife.media media project. In the same year, the first retail brand shop Officeton Shop opened to meet the needs of private customers.

In 2018, the issue of Business Review magazine was resumed, which became a part of the company's publishing portfolio. In the same year, a decision on the reorganisation of the OfficeMama line was made, which resulted in its transformation into an online retail shop of stationery and products for creative activity called Officeton Market.